Wednesday, May 1, 2013

sOutHciTy ~ oUr aDDa stOp!!

Adda means 'Gossip'..

And we Bongs' are only of it's kind; solely specialized and are best to sustain it's legacy in addas'..! There is absolutely no competition prevailing.. And, there is no absolute 'lojja' means 'matter of shame' for a true Bong to flaunt his mastery on 'the art of eating'! We are the true foodies'.. (I reckon!) Be it a birthday, marriage, funeral, or, any other day.. We do not forget to bring 'mishtis' (sweets) in our house.. It can be a matter of life & death, if we don't have one, in an entire day!
Also, 'Chaa' (tea, especially 'morning tea') brings disaster every morning, in any bong family! It may lead up to the 'dilemma of divorce'. And may end up with a happening 3rd World War between 'the bhodro lok' (the decent man) and 'the bhodro mohila' (the decent woman), for the sake of justice about 'Why the gentleman married the lady, 12 years ago??!!' And the answer is ~ 'for making chaa!!' And.. And.. Most importantly, according to 'the bhodro lok', 'pasher barir mashi maa/boudi' (the neighbor) is far way a better cook than his wife.. No matter how delicious the food she can make (the wife).. The credit always goes to 'pasher bari', and there exists no competition that with the 'bhadro lok'; "once upon a time, I was a great cook in my community!" is the most common sentence of 90% Bong 'Purush' (men).. Why? It is to criticize their wife/ a way of motivating her through the so-called 'stick' approach.. And this ought me to say, "Men will be men!"

Well.. In Kolkata ~ the city of Joy, we have several 'adda stops'; and every stop has its own segmented niche.. 
The old 'Coffee House' ~ is for the senior citizens..
The historic 'Victoria Memorial' ~ is more the lovers point than the tourist spot..
The Park Street ~ is for the alcoholics and party entertainers..
The Gariahat & Esplanade (a.k.a. Dharmatala) ~ is for all shopaholics..
The Dakshineshwar & Kalighat ~ for all theists..
The Sector - V ~ for all atheists.. (Just kidding!)
P.S. : Sector -V is considered as the 'Corporate Block'; it's totally a different world.. People are robots there.. And they only chase after one thing, yes.. 'Money Honey!' And there is only one slogan to their 'dharma' (religion) ~ "Work Hard.. Party Hardest!" And yes.. People there, prefer alcohol to water..
And..
Atlast, 'Southcity' ~ the place of all musketeers.. is our 'adda stop'!
When talking about musketeers.. Only 3 names come to my mind.. Aveek, Taj (my all time best buddies, in my UG college)  & Myself!

"Aveek Chaudhuri   Taj Mangal  And  Debolina Das; stop dozing in the class! Or else, I'll throw you all out of the class.." ~ was the favorite line of our Accounts Sir.. 

And sometimes..

"Aveek Chaudhuri, stop snoring.. You're distracting me.." ~ Our Quants Sir!

And also..

"Debolina & Taj, can you people sit quietly without giggling/ making mess.." ~ Our HR ma'am..

Uuufffff.... And again,

"Yes.. You, Taj & Debolina.. Where you people are going half way?? The class is here.." ~ Our Finance Sir! (Our favorite.. but sometimes.. 'Hitler')

Oh ho.. I would have slipped.. 

"Yes, you two chatterbox and that guy at the back, who is in another world (Aveek, sleeping), come and give the presentation of this concept.." ~ Marketing ma'am.. (the cutest! And the sole one, who treats us as geniuses..)

Okay, so these are the decent ones.. I'm sure you can assume the.... Aheem!

And.. the sole reason behind all these mind-blowing dialogues was ~ our Bong adda!

We can compromise with almost everything (except food) for the sake of 'adda'! Why? Oh c'mon, it's our Heritage after all.. How can we do compromise? It's the matter of our existence! Have you ever seen any boring Bong?? Either he will be fantastically weird.. Or disgustingly talkative! Well.. can't break the chain.. It's lineage. 
The weekdays seemed to be fine. Except the Fridays.. When the intensity of 'talking craps' go higher, and this intensity, pulled and landed us @ the largest mall of the Eastern India ~ 'Southcity'!

Yes! This is the largest mall of the Eastern India with the largest multi-level car parking facility; covering approximately 1 million sq. feet! This giant is anchored by Shopper's Stop, Pantaloons, Spencers & Fame, it also gives 134 more retail outlets spread over 5 levels. Spacious & elegant, with a lavish Atrium, South City Mall creates a landmark in the retail landscape of the city by bringing the most sought after national & international retail brands under one roof! It's like us (Bongs)! One of it's kind..!

Don't think that it's only a typical shopping mall/ a fun place.. It's a kind of 'Brand Nostalgia'! And this reminds me of my those golden days of BBA, where explaining 4-7-8 Ps' were a mere joke! The place has contributed much better than the typical readings of Keller, Kolter, Koshi & Jha..
All marketing aspirants, if you wanna know all about marketing through exposure.. This place is for you! You gonna cherish a sort of 'Marketing Tourism' - I bet! 



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